Stephanie Johnson
Demand Generation Marketing Manager
If you’ve never been to RSA Conference, let us paint the picture: it’s a cybersecurity theme park.
Giant booths, stacked schedules, goats in branded bandanas (yes, really), puppies for stress relief, prize wheels, and enough swag to fill a carry-on. One vendor brought Tony Hawk. Others laid on breakfast, lunch, smoothies, and every kind of giveaway you can imagine.
And in the middle of it all? Us - Defense.com, proudly representing small and mid-sized businesses, and here to prove that world-class security doesn’t have to be complex or costly.
A whole other scale, yet an unexpected familiarity
We’re no strangers to cybersecurity events - and with InfoSec Europe just around the corner, we’re gearing up for another great show. But RSAC? This was something else entirely.
The sheer scale was staggering: 600+ vendors, thousands of attendees, and more marketing gimmicks than a Vegas trade show. It was intense. It was over the top. It was, frankly, a lot.
In the middle of all that spectacle, it would’ve been easy to feel lost. But something surprising happened.
People came to our modest booth - not for the freebies, not for the noise - but because our message resonated.
We spoke with dozens of SMB leaders and IT professionals who had flown in from across the U.S. and beyond, all grappling with the same problems. They weren’t just browsing. They were looking. For clarity. For simplicity. For solutions that didn’t assume a team of 10, a six-figure budget, or a patchwork of tools that only half-work together.
They told us about buying platforms that promised the world and delivered confusion. About dashboards that didn’t speak to each other. About the feeling of being overlooked - left trying to secure their businesses with tools clearly designed for someone else.
We weren’t just offering a demo - we were offering relief. Something that made sense. Something built for them.
That’s what really stayed with us. Amidst all the big tech noise, what cut through was human connection. Honest conversations. Real challenges. And the kind of alignment that doesn’t happen unless you’re solving a genuine problem.
And then there was this…
Among the wall-to-wall vendors, the neon signage, and the cybersecurity buzzwords stacked ten deep - we stood out. And not just to attendees.
Cybercrime Magazine included us in their roundup of the Top 10 Cybersecurity Names at RSAC 2025 - calling out:
“
Defense.com is worth every penny.
”
Cybercrime Magazine
While it might seem like a small thing amid the scale of the show, it meant a lot. Because when you’re surrounded by vendors shouting the loudest, it’s clarity, not volume, that cuts through. Our name is simple. Direct. Built for the people we serve. Just like our platform.
The recognition reminded us that how you show up - with purpose, accessibility, and focus - still matters.
So yes, we’ll happily wear that badge. And we’ll keep showing the world why Defense.com really is worth every penny.
What’s next?
We left San Francisco with tired feet, full notebooks, and a renewed sense of purpose: that our mission to support SMBs with accessible, connected cybersecurity is resonating more than ever.
Next stop? InfoSec Europe. See you there?